Every chapter of Tamaishi begins with a quote. This is chapter 4, where Tama tries to light like his friend Naio.
I recently made the difficult decision to cancel the campaign for Tamaishi… But I’m not done yet.
Looking back, I rushed into launching for the sake of being part of MAKE/100. I hadn’t gotten the word out enough. Things weren’t in place.
I quickly saw a clear interest in the book — people love the artwork and the story — but there wasn’t much draw to the letterpress printing.
For Zōsan there was only one way to afford the cost of letterpress printing: subsidize the cost through the sale of the audiobook and offset printing. It worked, and I thought, why not again? Well — not this time.
Why are you doing this?
There are some immediate upsides to this approach:
- The costs overall are considerably lower. Without the poly plates and labor that go into printing on a letterpress, the costs are considerably lower, and so, I have much lower funding goal to reflect that. Here’s a breakdown of the new list of rewards:
- The book will still be beautiful. You can print using 100# Text Mohawk superfine (the same paper I used for a letterpress book) on the Ryobi. It will of course lack the subtle impression of the letterpress, but since it’s printed on the same on heavy, beautiful uncoated stock, the book will have a gorgeous look & feel and archival quality.
- I can print 2-color for the entire print run. The Ryobi is a 2-color press, so it’s relatively trivial to add a spot color to the artwork. It adds a subtle depth – think “Blueberries for Sal” by Robert Mcloskey. I have to work out the details, but I want to print the book with two sets of color: i.e. green for part of the book, blue for another, because it changes the mood.
- Letterpress prints are still an option! I will still make letterpress prints of artwork. Plates and labor for prints (14 plates & roughly 140 impressions) are a fraction of what it would cost to print the entire book (which was 72 plates + 2160 impressions!)
- More options You’ll find many more pledge levels — options for gift sets so you can have a casebound edition and keep a softcover to read. For the cost of a single letterpress edition, you can now get four books — two case bound, two offset, two letterpress prints and the audiobook on CD! (Yes — the letterpress was expensive: for some perspective, check out this hand-lettered, letterpress and leather bound book. You have a spare $5000?)
Look for the new campaign launching within a week or so. I still have a little bit to pull together before I relaunch. I hope you’ll pledge again and make this second attempt a success. Please continue to share with anyone you think would be interested, and I’m much more confident we’ll get there this time.